DBMaker's ISV Advantage

An ISV (Independent Software Vendors) is responsible for satisfying the needs of many different kinds of customers. Each of your customers is unique. You need to provide them constantly with new features and interfaces to keep them from moving to another vendor. In addition, while customers may demand large changes to the application, they expect you to make new features available even while the large changes are developed. Lastly, a customer base is a great potential source of additional revenue, whenever you can provide some new level of functionality within the product. DBMaker provides specific benefits to you as follows:

SQL Support is Requested
Your Customers are looking for interoperability. They want data that can be accessed by other applications. They also are looking for the improved management expected by a database. They are looking for SQL. DBMaker provides ANSI-99 SQL support for your current COBOL applications.

Need for Additional Revenue
You have spent time developing a stable base of happy customers. You provide them with new features to keep them satisfied. You look to this customer base as a long-term source of business. Providing a database for your COBOL application becomes a very large jump in application functionality. With DBMaker, your customers have greater flexibility in data access. DBMaker provides data stability so you do not need to support customers in rebuilding files. In addition, SQL and RDBMS are buzzwords that project value and stability for your application.

Leap in Function without Lengthily Development
Value to an ISV is based on the amount of revenue potential compared with the effort expended. In other words, if a new function cannot give back to you the development cost, that function is too expensive. DBMaker is very easy for you to install. Converting your application to DBMaker is a simple process of pointing the runtime to use DBMaker, and using our routines to convert the appropriate tables and columns in the database. You do not have to make ANY changes to your COBOL programs. This means that your cost of development is low and can be recovered quickly from revenue streams.

Low impact to your ISV customers
Customers constantly demand new features. Customers are NOT happy to learn that your new features will require a long conversion process, or that the new features will reduce the efficiency of your application. In other words, if it is too difficult for the customer to upgrade, they will not purchase your new function. DBMaker includes routines to convert customer data from your existing files. DBMaker is also designed for efficient access from your COBOL programs, so your data access speeds remain comparable. DBMaker is also easy to bundle as part of your application. This means you can provide new exciting features, with very little aggravation.

Minimal Impact to Other Development
Your customers constantly request new functions. You have to keep providing bug fixes even while working on new features. Any time your development needs a Code Freeze (no code changes); the efficiency of your development is drastically reduced. It is true that a version control system can help you develop in parallel, but there is always a development cost to be paid when the bug fixes are folded into the upgraded version. DBMaker does NOT require any changes to the COBOL programs. You can continue to improve your COBOL applications without a need for integrating versions, even while converting to DBMaker and performing data verification testing.